Paid media built on fundamentals—not guesswork.
PPC That Converts
Smart, lead generative-focused PPC marketing for businesses that want real results. We don’t create cookie cutter campaigns, we drive results based off data and marketing science.
Google Ads | Meta | YouTube
Clicks → Customers.
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Our Keyring Marketing Strategy
Keyring Marketing is a PPC framework built on the idea that results don’t come from one “magic lever.” Paid ads work when multiple precision-made pieces lock together.
Each piece is a key — and when the right keys are crafted and combined, PPC becomes predictable, scalable, and profitable.
Why Choose Strategic Principles
Because PPC isn’t creative guesswork.
It’s applied discipline.
At SP Marketing, we don’t chase trends, hacks, or inflated metrics. We build paid search systems on principles that hold up under pressure—clear intent, clean data, and controlled execution.
Most agencies optimize for activity.
We optimize for outcomes.